Bernstein analyst Toni Sacconaghi wrote Thursday that Apple Inc. AAPL, -2.09% needs to succeed with its new services offerings given that he predicts the company’s existing services business could start showing growth of less than 10% in the next three or four years. “Services growth is critical in driving Apple’s overall top line, as well as potentially stabilizing overall company gross margins, which have fallen in each of the last five years,” he wrote. “Given that Apple’s installed base should be relatively flat going forward, services growth will likely depend entirely on additional [average revenue per user] expansion, whether through new offerings or increased monetization of existing businesses.” Sacconaghi sees some potential in newer services. He estimates that Apple’s advertising business could bring in $3 billion to $4 billion in revenue over the next three to five years, while AppleTV+ could bring in $3 billion to $6 billion. “On net, we consider these findings to be incrementally bullish, but also heavily contingent on strong execution,” wrote Sacconaghi, who has a market perform rating and $190 target on the stock. Apple shares are down 1.8% in midday trading Thursday, though they’re up 14% on the year. The Dow Jones Industrial Average DJIA, -1.54% has risen 9% in that time.
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