The Michaels Companies Inc. MIK, +0.87% has named Vidya Jwala to a newly-created executive role, chief customer officer. The CCO will be in charge of strategy that brings together the digital and brick-and-mortar channels. Jwala will lead a number of initiatives including marketing, loyalty and business analytics. He joins from Dick’s Sporting Goods Inc. DKS, +1.51% where he was chief e-commerce and supply chain officer. Michaels also named Scott Lindblom chief information officer and Holly Shaskey-Platek chief human resources officer. Michaels stock has fallen by half over the past year while the S&P 500 index SPX, +0.62% is up 14.1% for the period.