Designer Brands Inc. DBI, -0.62% said Thursday that it has partnered with Jennifer Lopez to sell an exclusive line of shoes and handbags at the DSW Designer Shoe Warehouse chain. The JLo Jennifer Lopez collection of shoes will launch in the spring with handbags to follow. Lopez will have creative authority and the merchandise will be sourced and sold among the partners. Jennifer Lopez has more than 200 million social media followers and just recently headlined the Super Bowl halftime show with fellow entertainer, Shakira. Lopez and her fiancee Alex Rodriguez are also founders of Tiller & Hatch, a line of meal kits designed for pressure cookers. Designer Brands stock has fallen 44% over the past year while the S&P 500 index SPX, -0.08% has gained 22.4% for the period.